Sometimes old habits die hard. Industrial electric motor mechanics who have used the same steel ball bearings for years are often reluctant to try ceramic hybrid ball bearings. Maybe they think the steel ball bearings they’ve always used are working just fine (the old “if it ain’t broke, why fix it?” mentality), or perhaps they think ceramic hybrid ball bearings are too expensive, or maybe they’ve just never looked into the benefits of ceramic hybrid ball bearings. Whatever the reason, we know there are a lot of mechanics out there who could benefit from using ceramic hybrid bearings if they are willing to give them a try.
It’s a little easier to convince those in the motorcycle or kart racing world to take a look at ceramic hybrid ball bearings, since they are always looking for that one thing that will give them an edge over their competition. And ceramic hybrid ball bearings can do that. They offer decreased friction, which results in less heat buildup.
Because we believe so strongly in the benefits of ceramic hybrid bearings, we are working hard to get the word out about them. We are constantly talking about ceramic bearings on this blog, on our company Facebook page, and to everyone who calls our company with questions.
We talk about ceramic hybrid bearings for electric motors so often, in fact, that Google has recognized us as an authority on the subject. If you type the phrase “ceramic bearings for electric motors” into Google, your search results will first yield a few ads (of course), but right under those paid ads, you’ll see what Google calls a “featured snippet.” Featured snippets are short answers to common questions or searches.
The featured snippet for searches related to “ceramic bearings for electric motors” comes from this page on our website. It reads, “Ceramic hybrid ball bearings are electrically non-conductive. The non-conductive silicon nitride ceramic balls in our ball bearings eliminate electrical arcing through the bearing, crucial in applications where an electric motor is controlled by a variable frequency drive (VFD).”
Like we said, we’ve put a lot of information on the web related to ceramic hybrid ball bearings, but we know that for some people, nothing beats getting a live person on the phone who can answer specific questions. When you call us at CBR, you can talk to someone who is knowledgeable about our products and about ceramic hybrid ball bearings in general. We’ll spend as much time on the phone with you as you need to get all of the information you’re looking for.
It may take some time, but we believe ceramic bearings will eventually be the industry standard for industrial electric motors. Until they are, we’ll keep touting their benefits and making affordable, high-quality ceramic hybrid bearings for our customers.
If you have questions about our ceramic hybrid bearings, or if you’d like to place an order, contact us at CBR.